100 words on: Why do it right?
“Don Not Ever Offer Great Service”
–Melissa Data Newsletter
This subject line caught our attention—but, for the wrong reason. If they don’t care about correcting subject lines, how good can their data products—or service—be?
Yes, everyone’s doing more with fewer resources. But, the willingness to cut corners, ignore details and rush-to-market is alarming—from lazy emails to massive oil spills.
Doesn’t this short-term approach diminish credibility, demolish loyalty and even dilute profits longer-term?
Customers are savvier than ever, don’t underestimate them.
We’d suggesting engaging and cultivating them by:
- Being thorough—‘little’ mistakes can have big impact.
- Being honest—Domino’s “We Stink” campaign promoting improved quality pizzas delivered amazing results.
- Being direct—BP is spending big communicating their response to the spill, but platitudes don’t sound credible.