Did
you begin with the end in mind & plan?
There’s nothing without a plan.
Creating a business plan is like building a pyramid
from the top down.
- Goals: What needs to be achieved
- Objectives: Quantifying the goal with actionable plans
- Strategies: Developing initiatives to execute the plans
- Tactics: Implementing initiatives to get results
Click
here for a few strategic initiatives we’ve led
Strategic Initiatives:
- AAA Mid-Atlantic: developing a macro and business
line specific market positionings. Resulting in launching multi-variant
DM and e-commerce testing for auto insurance, automotive services,
and electronic navigation (GPS)
- DiscoveryHealth: launching multi-channel
catalog/e-commerce effort to enhance brand positioning
- Lenox Collections: Developing
strategies to rationalize building a multi-line business within a
branded environment
- Avon repositioning for a younger,
more diverse customer to revitalize a mature business: “Just
another Avon Lady”
- Risk Management Association—re-launching
a moribund trade association
Does
what you want to achieve make sense?
Brands evolve with or without you
The smarter path guides your brand to your business goals
- While much of a brand’s DNA feels static, most is dynamic.
- Your brand DNA is evolving. Daily.
- 90% of what was relevant to customers isn’t today.
- Who are you today? Who do you want to be tomorrow?
- Are you driving that process? Or relying on the world at
large?
Do
we know how to deliver more than you expect?
Talk is cheap
Execution is where the rubber meets the road
We specialize in:
- Print—from image campaigns to on-page selling
- TV/radio—from national campaigns to local radio
- Direct—from stand-alone mailings to multi-channel campaigns
- Electronic Media—from emails and web sites to streaming
video campaigns
Together with our partners we:
- Develop actionable, testable realistic business strategies
- Create multi-channel campaigns
- Deliver finished creative
- Build email and web initiatives
- Buy media
- Build, test and validate response models
- Analyze results
Then rinse & repeat: learn, fine-tune, move forward.
It’s a continuum: building, rebuilding, changing, growing.
Areas of Expertise
Know what you know
Everyone’s better at some things than others
We have deep experience working in:
- Direct response—e-commerce, catalogs and stand-alone media
- Financial/insurance services
- Consumer products
- Membership organizations
- Publishing
- Education
- Technology
- Retail
