Who We Are

R. L. (Kirk) Kirkpatrick has worked in marketing, merchandising and product development throughout his career concentrating on direct commerce for the past 20 years. He has held senior management positions in marketing for major corporations including HSN (division of InterActive Corp.) as Vice President of New Business Development, Discovery Communications as Vice President/General Manager of Commerce at Discovery Health and The Franklin Mint as Director of Collectibles and New Product Concepts.  His work as a marketing and merchandising consultant includes assignments with AAA Mid-Atlantic, Aetna/US Healthcare (founding merchant InteliHealth Healthy Home catalog), Lenox Collections, Paralyzed Veterans of America and The Company Store.  Product development assignments included L. L. Bean and Christian Dior Art de la Table.

He earned an MBA in marketing from New York University and a BA in economics from University of Pennsylvania.

Richard J. Scholl is a creative director and marketing consultant with more than 30 years of project management, copywriting and marketing experience. Before forming his own firm, he was copywriter and manager of direct response marketing for a division of NW Ayer, advertising director and product manager for the American Society of CLU, creative director and copy chief for The Franklin Mint and vice president and creative director for a Philadelphia advertising agency whose clients included Bell Atlantic, CIGNA, CoreStates, Meridian Bank, PSFS, The Franklin Institute and the World Affairs Council.

Richard has won numerous awards including the John Caples International Award. Author of several books, Richard has taught marketing workshops at the Wharton Small Business Development Center, marketing at Villanova University and writing courses at West Chester University.

He has a BA in Writing and an MA in English from The Pennsylvania State University.

Beth McLure is a creative director, with deep experience in TV, radio, print and building consumer brands. Before founding her own firm, she was executive creative director and member of the board of directors at NW Ayer in New York. During her tenure at Ayer, she was an award-winning writer and global creative director for Avon, launching their first worldwide campaign. She also spent ten years as creative director on AT&T, writing and overseeing more than a hundred commercials.

Since 2001 she has worked with Weight Watchers, Saks Fifth Avenue, Real Simple Magazine, Johnson & Johnson Soothing Naturals, Cortaid, Ortho Pharmaceuticals and Organic Style.

Beth is a member of the New York Bar and an alumnus of the BMI Musical Theater Workshop. Her musical, Girls Are From Pluto, Boys Are From Uranus, was performed Off-Broadway. She is a card-carrying soccer mom.

Back in 1996, Jan Deruiter launched his own firm with a focus on Internet Health sites developing and presenting health content through interactive features for various companies including InteliHealth, Discovery Health, and their content providers Johns Hopkins, Aetna and Harvard Medical School. Since then, it has evolved into a full-service Web firm designing and creating web sites along with supporting back-end applications across all industries.

Companies that have benefited from his work include AAA Mid-Atlantic, American Hospital Association, George Washington University, LubertAdler, Payless ShoeSource, the Robert Wood Johnson Foundation along with dozens of its programs.

Jan learned his trade at Drexel University. He competes with his KCBS-sanctioned BBQ team after earning a Bachelor's degree in Barbeque Sciences from Greasehouse University (Pitmasters College).